Is it possible that we’ve been overthinking The Conservative Mind all this time?
Got that? With all other factors being equal, conservatives were less likely to buy the exact same lightbulb if you told them it would help the environment. They didn’t have any more aversion to buying energy-saving lightbulbs than anyone else, unless the package pointed out that this particular lightbulb was slightly less earth-screwing than the other one. Tell them that, and they were more likely to go for the other one.
Maybe they’re just assholes.